Packages

Tier 1 —

Essential Presence

$350–$600

Includes

  • 60–90 minute session

  • Portraits + light documentary

  • 20–30 edited images

  • Images organized for website & social use

Best for

  • Solo artists

  • New businesses

  • First-time professional photos

Why this works

  • Feels accessible

  • Doesn’t undercut you

  • Easy yes for local businesses

Tier 2 —

Brand Story (sweet spot)

$750–$1,200

Includes

  • 2–3 hour session

  • Portraits + deeper documentary coverage

  • 40–60 edited images

  • Vertical + horizontal crops

  • Labeled folders by use-case

  • Light guidance on how images can be used

Best for

  • Creative studios

  • Salons

  • Boutiques

  • Established creatives

Tier 3 —

Ongoing Visual Partner

$300–$600 per session (quarterly or bi-monthly)
OR
$1,200–$2,500 per year

Includes

  • Recurring sessions

  • Visual consistency over time

  • Priority scheduling

  • Long-term image library

Best for

  • Businesses that post regularly

  • Studios with multiple staff

  • Brands growing slowly but steadily

“Reduced pricing” without sounding cheap

You already mentioned portfolio-building rates — good.
Here’s how to say it professionally:

I’m currently offering reduced pricing for select projects while building long-term visual case studies with businesses I align with.

That implies:

  • Selective

  • Temporary

  • Strategic

Not “I’m new and cheap.”

How to quote without scaring people

If they ask “How much do you charge?”

Never lead with numbers alone.

Say:

It depends on how the images will be used, but most projects fall between $500–$1,200.

I’m happy to talk through what would make the most sense for you.

This anchors value before detail.

If someone pushes back on price

This will happen. Here’s the calm response:

Totally understandable. Most of my clients are investing in having images they can use across their website and social for months, not just a one-time shoot. If it’s helpful, we can scale something smaller that still makes sense.

You keep dignity and flexibility.

What NOT to include (yet)

Do not:

  • Itemize edits

  • Charge per image

  • Discount aggressively

  • Compete with $150 photographers

You’re not competing with them — you’re offering a different thing.

The honest truth

If you price too low:

  • Clients won’t take the work seriously

  • They won’t prepare

  • They won’t return

A $750 client is easier than a $250 client.

My recommendation (clear and simple)

Lead with:

  • $750–$1,200 as your main offer
    Offer:

  • $350–$600 as an entry option
    Position:

  • Ongoing work as a relationship, not a deal

If you want next:

  • Help choosing one number to put on your site (or none at all)

  • Language for Instagram replies when they ask price

  • A pricing PDF that feels premium and minimal

Tell me what you want to tackle next.